I've been fan of whales since I was a kid.

S-group is the biggest retailer in Finland and its Prisma brand being the most succesful hypermarket in the market. Selling a wide variety of consumer goods all around the country. The launch concept that we created for their new clothing line is "Fashion belongs to everybody".

The campaign to launch the kids' clothing line was fun to create and even more fun to do. Our goal was to make a story that children would love and get their parents in a good mood. My idea was to make a fashion invasion of children in a unusual landscape - with whale on wheels. We made the final script together with Taito Kawata. It was so much fun for me to be the photographer in this project. Made in Sherpa. Styling: Sofia Oksanen. Produced by: Pauliina Teirikari.

The song is a cover for Yazoo - Don't Go. One day I just started to whistle the melody and it came to my mind that the song would be a good jingle for Prisma. Markku Mäkelä arranged and produced this very good version. We made other cover versions of the song for all the other campaigns for Prisma's Fashion belongs to everybody launches. The song and all it's newly created cover versions have become quite famous in Finland and are now deeply embedded in Prisma's brand marketing dna.