A rewarding project with the best Finnish NBA player in the history, Lauri Markkanen and the high profile technology company Neste.

My role was to refine the concept together with MKTG agency, direct the film and take photos.

Lauri and his family are real Finnish ambassadors in all levels. Thank you Markkanen family.

Thank you for trusting me Sirpa Tuomi & Minna Liang-Sormunen from Neste.

Thank you to the great team in MKTG: Joel Parsons, Sebastian Örn, Johanna Riva, Antti Hirvonen, Timo Kuusela, Maija Ikonen.

Team is everything: Dir & Photos: Antti Rastivo, DP: Johan Wasicki, Producer & Drone: Ossi Lahtinen, Editor & Sound Designer: Janne Kilpeläinen, Music: Mikko Heininen, AE: Eesu Lehtola, Grade: Henri Pulla.

Don't choke

(#dontchoke) when your campaign reaches 4.3m Finnish people out of 5.5m. Thanks to important message of sustainable future with Neste's renewable energy solutions delivered with a world-class messenger, NBA player Lauri Markkanen (ChiCago Bulls) and the dream team of people combining the two. The results were outstanding on every level. When a project is this powerful, you do not feel small even next to 2.13 m tall Lauri.